Our most recent series of blog posts has been aimed at answering questions that we hear often from customers. One of those requests is about product photography. Online sellers call to ask for our recommendations on equipment they need to take great photos. After all, most online sellers know that sales can be made or […]
“How bright is it?” This question sounds pretty simple until you actually try to answer it. “Very”, “Sorta”, or “not really” don’t work very well when it comes to lux, f-stops, and lumens. And yet, a common descriptive term that manufacturers still use for lighting equipment is “high output”. That tells us nothing. The fact […]
Whether you’re lighting a studio, or a news desk, or your purchasing lighting to use in the field, the question will inevitably come up: Should I get daylight or bicolor fixtures? It’s the single most asked question we hear when helping clients. Here’s a list of the pros in favor of both to hopefully make […]
