This blog post is going to be talking all about DMX512 for lighting equipment. What is it, what does it do, how does it work, and is it something that you can use in your lighting design. If you’re currently working on a studio lighting design and you’re wondering if DMX is a feature that […]
RGB LED lights are nothing new. If you’ve ever been to a concert, you know that in the world of stage lighting, full color lighting has been around for years. Not just that, but lights that move around and spin too. However, in the world of broadcast and video lighting, RGB LED lights have only […]
They seem to be everywhere. From TikTok, to YouTube, to your 10:30 am team meeting. Ring lights suddenly appeared everywhere over the past couple of years. If you’re reading this article, you’ve probably found yourself searching for one as well! (More on that later.) But one question we get from customers a lot here is: […]
Guides, Lighting, Tips
Product Photography 101: Editing photos for e-commerce web listings, Amazon, and more.
Our most recent series of blog posts has been aimed at answering questions that we hear often from customers. One of those requests is about product photography. Online sellers call to ask for our recommendations on equipment they need to take great photos. After all, most online sellers know that sales can be made or […]
Continuous Light Output: Lux, Lumens, and F-Stops – A Guide to Converting Different Units of Measurement
“How bright is it?” This question sounds pretty simple until you actually try to answer it. “Very”, “Sorta”, or “not really” don’t work very well when it comes to lux, f-stops, and lumens. And yet, a common descriptive term that manufacturers still use for lighting equipment is “high output”. That tells us nothing. The fact […]
Whether you’re lighting a studio, or a news desk, or your purchasing lighting to use in the field, the question will inevitably come up: Should I get daylight or bicolor fixtures? It’s the single most asked question we hear when helping clients. Here’s a list of the pros in favor of both to hopefully make […]
Before you get started with the rest of the studio building task, here’s a few tips to know before you light a studio.
Recently, many of us have been thrown into the world of working remotely. Also, for many of us, this means meeting with colleagues and clients using video conferencing apps like Zoom, GoToMeeting, or Skype. This can all be pretty daunting. After all, this is work, not FaceTiming with the family. The requirements can look a […]