click to explore


Your creativity is limitless. For generations, people just like you have chased dreams born from endless imagination – capturing them in moments – freezing those moments forever in photographs and film. Human beings take ideas that begin as a restlessness in the heart and tirelessly pursue them until those ideas are perfectly realized. A combination of craft and opportunity. Hard work and luck.

At Draco Broadcast, we make it our mission to join you in your pursuit. We create tools that help capture the story that your imagination is trying to tell. Draco Broadcast exists so that your craft can be made more perfect – so that each photo, each film, each story that begins as an idea stirring inside of you can and will be realized. We exist to bring your ideas to light. Which is why our motto is so simple, yet says so much:

Your ideas. Illuminated.

Meet our Team

Alan Ren
ceo / founder

John Armendariz
President / COO

Ivant Escobar
Logistics Manager

Aaron Street
General Manager

Michael Geist
Marketing Manager

About Us:

Draco Broadcast was founded in San Jose, CA and serves as an industry recognized leader providing affordable professional-grade solutions to both photographers and cinematographers worldwide.

In 2010, our flagship product line Dracast was launched to design and manufacture high-quality photo, video and broadcast equipment.  Since it’s inception, Dracast has become a globally recognized leader in providing pro-grade lighting solutions to some of the biggest names in the industry.

Professionals from across the spectrum have come to trust our lighting solutions not only for the exceptional build quality and the high light output of our products but for our overall commitment to provide exceptional service to our customers.

how can we work together?